3 Proven Strategies: How Leaders Turn GenAI Investments into ROI | Anna E Molosky
The “95% of GenAI Pilots Fail” Headline Misses the Point: Turning AI Investment Noise Into ROI Signal Reaching the top of the AI game takes commitment, vision, and code. © 2025 Anna E. Molosky. All rights reserved. Sensational headlines like “95% of GenAI pilots fail” have dominated the AI discourse. But this framing confuses signal for noise . Failure rates in early-stage AI adoption don’t signal the death of AI ROI — they signal a maturity gap between experimentation and enterprise-scale value creation. The real question leaders should ask isn’t “Why are pilots failing?” — it’s “How are the top 5% of companies turning GenAI into measurable impact?” Based on findings from MIT’s “The GenAI Divide 2025” study ¹, CIO Magazine , and cross-industry AI adoption data, here are three actionable strategies to turn GenAI investments into positive ROI. 1️⃣ Reallocate Early AI Spend to Back-Office Automation Executives currently allocate ~50% of GenAI budgets to Sales and Marketing , ac...